Interview with Heidi Feuchtwanger
- Janet Li
- Apr 25
- 2 min read

Heidi Feuchtwanger is the founder and owner of Mission Dance Project, a dance studio focused on personalized coaching and support located in Ashburn, VA. She has a background in marketing and advertising and values maintaining good mental health.
Interview
In our call, I got to know a lot about Heidi and her journey in creating Mission Dance Project. Heidi grew up doing dance and it was her childhood dream to one day create a dance studio. In fact, her daughter also participates in dance. However, as she got older and entered marketing as her career, that dream faded. When a local dance studio was closing down, she was encouraged to start a studio with a few other teachers.
In addition to learning about Heidi, we talked a lot about Mission Dance Project’s approach to dance. Specifically, the way each dancer’s individuality is developed. Heidi stated that they mainly do this through offering classes exploring different genres of dance. For example, they teach classes specialized in jazz, where students learned certain skills in jazz dance and have the freedom to add their personal taste to the skills they learned. In addition, the dancers do solos, where they have more room for self expression. Even in events where there are more rules and expectations on unison and synchronization, Heidi states that there is still a little room for interpretation of the choreography by the dancers. In addition, some dancers may be spotlighted, where they have more control over their dance.
While I initially believed that increased self-expression was the main driving force behind good mental health in dance studios (comparing earlier decades to the recent years), Heidi informed me that she believed it was mainly due to a changed perspective towards body positivity instead of negativity. She talked about how, growing up, she had to do weekly body weight checks, that dancers would be kicked off because of the way they looked, and the general negative view towards body image in dance. She then detailed how, currently, many more studios, at least the ones in the Loudoun area, tend to approach body image in a positive manner. In other words, a dancer's outward appearance is affirmed instead of shamed.
Individuals interested in participating in the supportive environment of Mission Dance Project can give visit their website, social media, or give them a call for more information.

Thank you so much for sharing this interview with Heidi Feuchtwanger. I really appreciated how clearly this piece connects her personal journey to the development of Mission Dance Project, especially the way she describes how a childhood passion for dance eventually reemerged later in life through a real opportunity to open a studio. The idea that her original dream faded when she entered marketing, but then came back when a local studio was closing, stood out to me because it shows how career paths are often not linear. It also highlights how timing and external circumstances can play a huge role in whether personal passions turn into professional opportunities. I thought it was especially meaningful how she did not frame…
This interview was so encouraging to read about. Her empasis on creating a better body image for dancers is truly inspiring.
this is excellent, I love that she takes the focus away from how you look (which is very common in the dance industry) and promotes inclusivity and positivity.